How did adidas get its iconic 3-Stripes design? From a Finnish sports brand, in a deal which hugely influenced the modern athletic apparel landscape.Read more "How Finland Gave adidas Its 3-Stripes"
Juventus, one of the world’s most iconic football clubs, have launched a complete overhaul of their visual identity in order to extend their commercial appeal beyond the core fan base to a wider, global audience. But as visually stunning as this work is, the beautiful game just got a little more ugly.Read more "New Juventus Brand Puts Business Above Fans"
The brilliance and wizardry of Johan Cruyff’s skill was matched by the tenacity and strength of his mind. There is no better demonstration of this than the story of how he defied Adidas and their iconic 3 Stripes.Read more "Johan Cruyff & Adidas: The Brand With The Two Stripes"
How can an athletic apparel startup from New England take on industry heavyweights such as Nike, Adidas, and Under Armour? The inspirational story of YORK Athletics will leave you ready to take on the world!Read more "Take On The World: 7 Lessons From An Athletic Apparel Startup"
Whilst watching television on an early autumn evening last year, I saw the best sports ad of the year – and it was from the most unlikeliest of brands.Read more "The Best Sports Ad of 2015"
Nike is the most valuable sports brand on the planet. As the Nike brand has moved towards a more premium positioning, here are 5 luxury branding lessons, which you can apply to your business.Read more "5 Luxury Branding Lessons from Nike"